He is passionate about leadership, business strategy and corporate culture. Over more than three decades at the head of the company, he has helped more than 36,000 companies in more than 25 countries to have better management tools through software that adapts to any company or business.

At PHC, it has helped to create an ecosystem of corporate culture that enables the people who work there to feel happier, more motivated and consequently more productive. This commitment has been recognised by various entities, earning PHC a place on the list of the best companies to work for in Portugal and several awards for happiness in the workplace, management processes and best human resources practices.